This interactive exhibition concept enables visitors to explore the natural and cultural history of sheep and wool through a range of haptic and digital installations. The exhibition is structured thematically, focusing on a series of dialectical relationships between animals, humans, technology, and the environment – in different permutations – with the ultimate aim of prompting visitors to answer the important questions for themselves: Is wool ethical, is it sustainable, and is it something that should remain part of our shared cultural heritage into the future?

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The exhibition design concept draws heavily on feminist and post-colonial theories as well as on environmental, economic, and political writings, including the work of Vandana Shiva, Naomi Klein, Donna Haraway, Jeremy Rifkin, and George Monbiot.